Beery Media Award
Press Release: The Town of Chapel Hill wins 3CMA Awards • Recognized for Innovative Communications
The Town of Chapel Hill was recognized for communications excellence and received two national awards this month from the City-County Communications & Marketing Association (3CMA) during its annual conference in Minneapolis, Minn.
The SAVVY Awards competition recognizes outstanding local government achievements in communications, public-sector marketing and citizen-government relationships.
Judges recognized the entry “Mayors Innovation Project Video” for a Silver Circle Award in the TV and Video – Promotional Video category. The Town partnered with the Chapel Hill and Orange County Visitors Bureau, which funded the project and provided creative input; Beery Media of Carrboro on video production; and the Community Beat Making Lab at the Street Scene Teen Center, 179 E. Franklin St, on the music track. In the four-minute video, Chapel Hill Mayor Mark Kleinschmidt and Carrboro Mayor Lydia Lavelle provide an overview of the community and welcome message to visitors.
About the video, judges stated: ” Outstanding camera work and impressive variety of locations for such a short time with the mayor. The use of local music talent was a great touch, as was structuring the video to be used as a general visitor’s video as well. Very well done! Inviting, informative, and effective. Your mayor has “star” quality and appeal and this video showcased that with great results. Exciting and engaging. High production value – loved the mayor’s involvement in the project; great on-camera asset. Transitions were excellent. Great multi-use potential for promoting the Chapel Hill area.”
About The SAVVY Awards
Sponsored by the City-County Communications & Marketing Association (3CMA), the Savvy Awards competition recognizes outstanding local government achievements in communications, public-sector marketing and citizen-government relationships. The Savvies salute skilled and effective city, county, agency or district professionals who have creatively planned and carried out successful innovations in communications and marketing.